In 2021, more people searched for “how to start a business” than “how to find a job,” according to a Google data scientist Simon Rogers. And every month, our roundup on the best Squarespace templates ranks number one on Google. This got me thinking: People are searching for a way to claim their digital space, even if they don’t have a full blown business just yet. With record interest in entrepreneurship and the gig economy, I pitched and executed this series as a way to capitalize on the clear audience interest. Self Made launched in July of 2022 and within a month Adobe signed on as a sponsor.